Raise v2.2, Prototemplate

The investor images cut to three names beside the a16z infra mark, and the founders walls sized by one rule.

How it was directed

Kevin asked for the investor images to name three investors beside the a16z infra mark, and for the founders walls to stop letting two wide logos dominate. The first wall build scaled those two logos by name and failed its review; the second sized all nine logos by one rule.

A description sent with the sheets misstated one alternate, so the alternate Kevin approved was not applied. The record keeps the error so the next board described each option from its file.

What was made

The four investor images dropped to Upfront Ventures, Peter Thiel and Conviction beside the a16z infra mark. The founders walls were built twice: v2.2a scaled World Labs and Mercor by name and failed its review, and v2.2b sized all nine logos by one rule, halfway between equal lettering and equal ink.

Alternates sheetThe sheet Kevin was sent.

Sizing rules boardReferenceThe sizing rules that were tried; sent to Kevin with the sheets.

v2.2a walls reviewReferenceThe review of the v2.2a walls.

X founders wall, v2.2aDroppedv2.2a: World Labs and Mercor scaled by name. The review found the X wall unchanged at feed size.

X founders wall, v2.2bKeptv2.2b: one rule for all nine.

X founders, alternate eAlternate e. Kevin approved it after it was described as shrinking World Labs and Mercor; it makes Mercor larger, so it was not applied.

X founders, balanced rowsVercel and Wander swapped for balanced rows; applied in v2.3.

X announce cardKeptThree names in one column beside the lockup.

LinkedIn announce card 4:5KeptKevin picked 4:5 for LinkedIn.

LinkedIn 1:1, 360 px amountThe 360 px amount alternate for decision 7; moot after Kevin picked 4:5.

What carried forward

The blog investors figure from this round is the shipped file. The v2.2b walls were replaced in v2.3, and the floor-as-cap-height alternate Kevin approved was not applied, because it had been described to him wrongly.