Raise v1q, Prototemplate

Lockup J: the amount as the largest type, with the logo and the round on one row above it.

How it was directed

Kevin's evening review set the amount as the biggest thing on every file, with the logo and the round on one line above it. After the lockup sheet he asked for the round name to match the logo's height, with both scaled to fit.

On the launch film he asked for more motion and pace, then rejected the recut and pointed the sessions to Katagami's own films and their code as the model for animation and transitions. Every file was rebuilt on lockup J, and the launch film was rebuilt from scratch on Katagami's film code.

What was made

The lockup kit now builds J: the GT mark with "General" over "Translation", then "Series A" as tall as the logo, the row exactly as wide as "$27m" under it, then the a16z infra lockup as tall as the row. Every poster, film and blog graphic was rebuilt on it, with Katagami Text 500 for every word and the pictures moved, shrunk or cropped so "$27m" is the widest and tallest type on each file. The launch film was rebuilt from scratch on Katagami's film code: a 0.5 s beat grid, hard cuts on the beat, and hand-offs at every seam.