First announcement set
The first 21 announcement graphics for X, LinkedIn and the blog, built from the announcement text.
How it was directed
Kevin started the work by pasting the announcement copy and asking for the graphics each post needs. Four lanes built the set on dithered blue grounds: the launch cards, the logo walls, the product figures and the examples. A review across the whole set cut three graphics before anything reached him.
His first review was about the investors. He asked for the a16z infra mark alone, in its official lockup and at a large size, in place of a row of investor marks. That rule shaped the investor images of every later round.
What was made
Four groups (launch, logos, product, examples) built 21 graphics for X, LinkedIn and the blog from the pasted announcement, on dithered blue grounds. The cross-set review cut three, and 18 went to out/ with three contact sheets: 4 for X, 3 for LinkedIn and 11 for the blog.
What carried forward
All 18 graphics carried into the next rounds with the a16z infra mark and one-size founders logos, and the missions figure, the T3 Chat wall and the pricing figure stayed cut.