Raise v1s, Prototemplate

Posters A to E from Kevin's sketch, then one look for every piece, and the finals.

How it was directed

Kevin drew four posters by hand, A to D, with thin type. Over the afternoon of November 3 he added a fifth, asked for colour versions of each (a vintage blue, black and white, blue on the water, blue on the glyphs and the homepage blues), and moved the round name between capitals and title case. He replaced the 3D launch film with 2D motion graphics, then asked for a redesign from the first launch cut, with the video translation demo as a film of its own.

On November 4 Kevin asked for every piece and exploration to be on /raise, open by link. He moved the founders image back to a logo wall in the current style, and set the globe style from a reference picture.

On November 5 he set one look for every piece from another reference: the dithered pixel-art earth on the right with a sunrise glow, rim light and sparse stars, the type on the left, and calmer timing. He then ruled out orbit rings and quick zoom hits, asked for a scene that shows every format General Translation handles, and approved the thumbnail.

From November 6 to 9 the direction came as short reviews to each lane: the translation demo's clips and player, the logo wall's grounds and logo sizes, the score, the new globe logo with its loader animation in every film, Katagami Text for all type, and the a16z square for the blog. Kevin named launch films b and c as his two final candidates, b as his favourite, the loader cuts as the finals and one score for every film.

What was made

Posters A to E were built from Kevin’s sketch in thin type, with 16:9 and colour versions, beside the refreshed posters, the founders’ pictures and the films on poster C. From Nov 5 every piece moved to one look: the dithered pixel-art earth on the right with a sunrise glow, rim light and stars, "Series A" over "$27m" at the bottom left, and the GT logo and A16Z INFRA on the top line. In that look the round made the thumbnail, the OG video, launch films a, b and c, the translation demo, the logo wall and one score for every film.

Whole earthKeptThe full glyph earth with its sunrise glow, rim light, bloom and stars, 3200 x 3200, from the thumbnail’s code.

ThumbnailKeptThe thumbnail, 3200 x 1800. Kevin approved it on Nov 5.

Thumbnail, 1920KeptThe thumbnail at 1920 x 1080.

Launch film c 0:28KeptLaunch film c, motion graphics, Kevin’s favourite. 27.7 s with sound; dives land on each language’s country and it ends on the globe logo playing its loop.

Launch film a 0:28KeptLaunch film a, glyphs. 27.7 s with sound; ends on the globe logo playing its loop.

Launch film b 0:38KeptLaunch film b, the screen. 38.4 s with sound; ends on the globe logo playing its loop.

Translation demo 0:19KeptFinal, dark. Nine clips, one of them General Translation's home page, each translating in place. A 19.2 s loop with the s3 glow score.

OG video 0:16KeptThe OG video, 1920 x 1080, 16 s with sound.

OG video, 1200 0:16KeptThe OG video at 1200 x 630.

Motion poster 0:16KeptPoster C’s globe in motion, 4:5, 16 s, silent.

Logo wall, rowsKept4:5, without the amount or the round.

Logo wall, tilesKept4:5, without the amount or the round.

Logo wall, lightKept4:5, without the amount or the round.

Logo wall, rows, 16:9Kept16:9, without the amount or the round.

Logo wall, tiles, 16:9Kept16:9, without the amount or the round.

Logo wall, light, 16:9Kept16:9, without the amount or the round.

Poster A, 16:9, black and white, blue water

Poster B, 16:9, the launch film's first framePick

Poster B, 16:9, the launch film's first frame, vintage

Poster B, 16:9, the launch film's first frame, black and white

Poster B, 16:9, the launch film's first frame, black and white, blue water

Poster B, 16:9, the launch film's first frame, homepage blues

Poster C, 16:9, black and white, blue water

Poster D, the movie poster, black and white

Poster D, the movie poster, black and white, blue water

Poster D, the movie poster, homepage blues

Poster D, 16:9, black and white, blue water

Poster E, 16:9, black and white, blue water

Glyphs 05, 16:9, black and white, blue water

Glyphs 05, 16:9, black and white, blue glyphs

Founders' pictures on the grid, "Backed by"PickThe lane's pick of the three phrases.

Founders' pictures on the grid, "Backed by", 16:9Pick

Founders' pictures on the grid, "Backed by our angels"Phrase 2; Kevin's pick is open.

Founders' pictures on the grid, "Backed by founders"Phrase 3; Kevin's pick is open.

Founders' pictures on blackThe lane prefers the grid; on black the pictures read as a slide.

Globe turn on poster C (X post 1) 0:10Pick

Brands stay light on poster C (X post 3) 0:12Pick

Glyph cycle on poster C 0:08Pick

Glyph cycle boxes on poster C 0:08Pick

Glyph cycle alt on poster C 0:08Pick

Glyph cycle boxes alt on poster C 0:08Pick

Glyph cycle on poster C, black and white, blue glyphs 0:08Pick

Globe mono white on poster C 0:10Pick

Globe mono black on poster C 0:10Pick

Glyph globe on poster C 0:16Pick

Glyph globe on poster C, black and white 0:16Pick

Launch film from the first cut, the X post's video 0:19Pick

The master sheet: a row per piece and its 16:9, the films and the launch, a column per colour version

A, B, C and E beside the sketch's panels, at full size and 360 px

A, B, C, E, C-x and E-x with their colour versions at 360 px

The sketch's panel D beside D at full size and 360 px

D and D-x with their colour versions at 360 px

Each refreshed poster beside Kevin's thumbnail of its original, 4:5 and 16:9

Glyphs 05 and its 16:9 with their colour versions

Every film on poster C, four frames each

Every other file

The files the round produced beyond the ones it showed: drafts, alternates and sheets.

Show 891 files

Other files

A16z square

Abc

C loader 3laps 0:13work, loader

C loader 0:07work, loader

Blog widget

Widget loader 0:12work, cut 8e91

Loader dry e28d4a8a 0:12work

Loader trial 0:12work

Widget loader 0:12work, pre 1110

Widget loader 0:12work, pre 1110b

Widget loader 0:12out

D globe

Films

Big glyphs 0:16globe styles, out

Glyph carve 0:16globe styles, out

Glyph carveglobe styles, out

Glyph sizeglobe styles, out

Glyph weight 0:16globe styles, out

Glyph weightglobe styles, out

For archie

Launch film b 0:19

X video 1200x630 0:10

X video 1920x1080 0:10

For archie send

X video 1920x1080 send 0:10

For archie sent 1109

Launch film b 0:19

X video 1200x630 0:10

X video 1920x1080 send 0:10

X video 1920x1080 0:10

X video 960 draft 0:10

Launch

Draft 0:19out

Launch all

Draft HyperFrames 0:19work

Draft earth 0:19out

Draft 0:19out

Launch earth 0:19out

Launch cut1

Draft 1 0:19work

Draft 2 0:19work

Draft 0:19out

Launch new

Kb rrweb en 0:03a, demo, gtvideo

Kb rrweb ja 0:03a, demo, gtvideo

Draft globe 0:19a, out

Draft loader 0:21a, out

Launch globe 0:28a, out

Launch loader 0:21a, out

Launch customer 0:28a, out

Preview loader e28d4a8a 0:21a, out

Draft loader r6a 0:19b, work

Draft loader 0:19b, work, pv e28, out

Draft loader 0:19b, out

Launch globe 0:19b, out

Launch loader 0:38b, out, customer

Bandlook 0:26c, work

Draft loader 19s 0:19c, work, v2

Draft loader 23s 0:23c, work, v2

Draft3 loader 0:26c, work, v2

Draft4 loader 0:26c, work, v2

Draft5 loader 0:26c, work, v2

Draft6 live loader preview 0:26c, work, v2

Draft7 live loader preview u1dawn 0:26c, work, v2

Draft7 live loader preview 0:26c, work, v2

Draft7 loader u1dawn 0:26c, work, v2

Draft7 loader 0:26c, work, v2

Draft8 loader 0:26c, work, v2

Launch loader 0:26c, out

Launch film c send 0:26c, out, send

Draft 0:23d, out

Kevin 2026 11 09 c formats logoref

Launch swiss

Draft 1 0:21work

Draft HyperFrames 0:21work

Video translation draft 2 0:19work

Video translation draft 4 0:19work

Video translation draft 5 0:19work

Video translation draft HyperFrames 0:19work

Video translation 0:19out

Lockup span

Logo final vote

Sheet 4

Sheet

Logo final vote A

Loop dark 0:101 language globe turn

Loop light 0:101 language globe turn

Poster dark1 language globe turn

Poster light1 language globe turn

Loop dark 0:082 mark to globe

Loop light 0:082 mark to globe

Poster dark2 mark to globe

Poster light2 mark to globe

Loop dark 0:043 hover draw back

Loop light 0:043 hover draw back

Poster dark3 hover draw back

Poster light3 hover draw back

Loop dark 0:044 hover into the poles

Loop light 0:044 hover into the poles

Loop dark 0:045 hover fold into the bar

Loop light 0:045 hover fold into the bar

Loop dark 0:076 loading run round

Loop light 0:076 loading run round

Linkedin page

Linkedin post

Progression 2 dark

Progression 2 light

Progression dark

Progression light

Raise 3200

Raise

Website desktop dark

Website desktop light

X post dark

X post light

X profile dark

X profile light

Logo final vote A2

Linkedin page

Linkedin post

Raise 3200

Raise

Website desktop dark

Website desktop light

X post dark

X post light

X profile dark

X profile light

Logo final vote B

Loop dark 0:101 language globe turn

Loop light 0:101 language globe turn

Poster dark1 language globe turn

Poster light1 language globe turn

Loop dark 0:082 mark to globe

Loop light 0:082 mark to globe

Poster dark2 mark to globe

Poster light2 mark to globe

Loop dark 0:043 hover draw back

Loop light 0:043 hover draw back

Poster dark3 hover draw back

Poster light3 hover draw back

Loop dark 0:074 loading run round

Loop light 0:074 loading run round

Linkedin page

Linkedin post

Progression 2 dark

Progression 2 light

Progression dark

Progression light

Raise 3200

Raise

Website desktop dark

Website desktop light

X post dark

X post light

X profile dark

X profile light

Logo final vote elo pack

Graphic darkmeridian wide axis gap, website phone

Graphic lightmeridian wide axis gap, website phone

Logo final vote elo pack 2

Loop dark 0:04axis and meridian behind, 4 hover draw back

Loop light 0:04axis and meridian behind, 4 hover draw back

Loop dark 0:07axis and meridian behind, 7 loading run round

Loop light 0:07axis and meridian behind, 7 loading run round

Graphic darkaxis and meridian behind, progression 2

Graphic lightaxis and meridian behind, progression 2

Graphic darkaxis and meridian behind, progression

Graphic lightaxis and meridian behind, progression

Graphic darkaxis and meridian behind, website phone

Graphic lightaxis and meridian behind, website phone

Loop dark 0:10meridian axis behind, 1 language globe turn

Loop light 0:10meridian axis behind, 1 language globe turn

Poster darkmeridian axis behind, 1 language globe turn

Poster lightmeridian axis behind, 1 language globe turn

Loop dark 0:08meridian axis behind, 3 mark to globe

Loop light 0:08meridian axis behind, 3 mark to globe

Poster darkmeridian axis behind, 3 mark to globe

Poster lightmeridian axis behind, 3 mark to globe

Loop dark 0:04meridian axis behind, 4 hover draw back

Loop light 0:04meridian axis behind, 4 hover draw back

Poster darkmeridian axis behind, 4 hover draw back

Poster lightmeridian axis behind, 4 hover draw back

Loop dark 0:04meridian axis behind, 5 hover into the poles

Loop light 0:04meridian axis behind, 5 hover into the poles

Loop dark 0:04meridian axis behind, 6 hover fold into the bar

Loop light 0:04meridian axis behind, 6 hover fold into the bar

Loop dark 0:07meridian axis behind, 7 loading run round

Loop light 0:07meridian axis behind, 7 loading run round

Graphic darkmeridian axis behind, progression 2

Graphic lightmeridian axis behind, progression 2

Graphic darkmeridian axis behind, progression

Graphic lightmeridian axis behind, progression

Graphic darkmeridian axis behind, website phone

Graphic lightmeridian axis behind, website phone

Logo final vote elo pack 3

Loop dark 0:12axis and meridian behind, 7 loading meridian then g

Loop light 0:12axis and meridian behind, 7 loading meridian then g

Graphic lightaxis and meridian behind, linkedin post

Graphic darkaxis and meridian behind, progression 2

Graphic lightaxis and meridian behind, progression 2

Graphic darkaxis and meridian behind, progression

Graphic lightaxis and meridian behind, progression

Graphic darkaxis and meridian behind, raise

Graphic darkaxis and meridian behind, website desktop

Graphic lightaxis and meridian behind, website desktop

Graphic darkaxis and meridian behind, website phone

Graphic lightaxis and meridian behind, website phone

Graphic darkaxis and meridian behind, X post

Graphic lightaxis and meridian behind, X post

Graphic darkaxis and meridian behind, X profile

Graphic lightaxis and meridian behind, X profile

Loop dark 0:12meridian axis behind, 7 loading meridian then g

Loop light 0:12meridian axis behind, 7 loading meridian then g

Graphic lightmeridian axis behind, linkedin post

Graphic darkmeridian axis behind, progression 2

Graphic lightmeridian axis behind, progression 2

Graphic darkmeridian axis behind, progression

Graphic lightmeridian axis behind, progression

Graphic darkmeridian axis behind, raise

Graphic darkmeridian axis behind, website desktop

Graphic lightmeridian axis behind, website desktop

Graphic darkmeridian axis behind, website phone

Graphic lightmeridian axis behind, website phone

Graphic darkmeridian axis behind, X post

Graphic lightmeridian axis behind, X post

Graphic darkmeridian axis behind, X profile

Graphic lightmeridian axis behind, X profile

Logo final vote elo pack 4

Graphic darkaxis and meridian behind, progression 2

Graphic lightaxis and meridian behind, progression 2

Graphic darkaxis and meridian behind, progression

Graphic lightaxis and meridian behind, progression

Graphic darkaxis and meridian behind, website desktop

Graphic lightaxis and meridian behind, website desktop

Graphic darkaxis and meridian behind, website phone

Graphic lightaxis and meridian behind, website phone

Graphic darkmeridian axis behind, progression 2

Graphic lightmeridian axis behind, progression 2

Graphic darkmeridian axis behind, progression

Graphic lightmeridian axis behind, progression

Graphic darkmeridian axis behind, website desktop

Graphic lightmeridian axis behind, website desktop

Graphic darkmeridian axis behind, website phone

Graphic lightmeridian axis behind, website phone

Logo final vote identify

Compare

Kevin 6x

Logo final vote raise work

Mark A

Mark B

Logo wall

Sheet globe

Sheet

Grid globeout

Grid 16:9 globeout

Grid 16:9out

Gridout

Light globeout

Light 16:9 globeout

List globeout

List 16:9 globeout

List 16:9out

Listout

Rows globeout

Rows 16:9 globeout

Tiles globeout

Tiles 16:9 globeout

Kevin 2026 11 08 rows styleref

Sheetrows2, out

Founders rows2 black beside 16:9rows2, out

Founders rows2 black besiderows2, out

Founders rows2 black 16:9rows2, out

Founders rows2 blackrows2, out

Founders rows2 earth 16:9rows2, out

Founders rows2 earthrows2, out

Founders rows2 glyphs 16:9rows2, out

Founders rows2 glyphsrows2, out

Founders rows2 mark 16:9rows2, out

Founders rows2 markrows2, out

Founders rows2 squares 16:9rows2, out

Founders rows2 squaresrows2, out

Founders rows2 stars 16:9rows2, out

Founders rows2 starsrows2, out

Sheetrows3, out

Founders rows3 black 16:9rows3, out

Founders rows3 blackrows3, out

Founders rows3 earth 16:9rows3, out

Founders rows3 earthrows3, out

Founders rows3 glyphs 16:9rows3, out

Founders rows3 glyphsrows3, out

Founders rows3 mark barerows3, out

Founders rows3 mark 16:9rows3, out

Founders rows3 markrows3, out

Founders rows3 squares 16:9rows3, out

Founders rows3 squaresrows3, out

Founders rows3 stars 16:9rows3, out

Founders rows3 starsrows3, out

Social attach

02 launch loader 0:1900 d0 16:9

03 16:9 video tiles 0:1000 d0 16:9

01 logo rounds02 d1 16:9

04 loader dark 0:1202 d1 16:9

06 prototemplate marks shortlist02 d1 16:9

01 logo rounds LinkedIn03 d1 LinkedIn

05 16:9 video rounds 0:1004 d2 16:9

01 four months 0:5706 d2 LinkedIn built

01 films finalists 0:1907 d3 16:9

02 films rounds 0:1907 d3 16:9

01 films finalists LinkedIn 0:1908 d3 LinkedIn

02 films rounds LinkedIn 0:1908 d3 LinkedIn

01 translation demo rounds 0:1909 d4 16:9

01 music 0:3010 d5 16:9

02 3d film glass poster11 d5 16:9 unshipped

03 glyph globe11 d5 16:9 unshipped

04 founders walls LinkedIn13 d6 LinkedIn

Social media

Translation demo rounds LinkedIn 0:19compare

X video rounds LinkedIn 0:10compare

X video tiles LinkedIn 0:10compare

Shot 00 0:03reel, work

Shot 01 0:02reel, work

Shot 02 0:02reel, work

Shot 03 0:02reel, work

Shot 04 0:04reel, work

Shot 05 0:04reel, work

Shot 06 0:02reel, work

Shot 07 0:02reel, work

Shot 08 0:02reel, work

Shot 09 0:04reel, work

Shot 10 0:04reel, work

Shot 11 0:04reel, work

Shot 12 0:02reel, work

Shot 13 0:04reel, work

Shot 14 0:02reel, work

Shot 16 0:04reel, work

Shot 17 0:04reel, work

Logo nowthen now

Logo then 2026 10 22then now

Pair logothen now

Sound

Loader dark 0:12logo

Loader light 0:12logo

Logo sting light 0:05logo

A q3 aurora 0:28music, saved, aurora

All aurora 1:56music, saved, aurora

A r2 orbit 0:28music, saved, orbit

All orbit 1:58music, saved, orbit

Thumb

C globe 0:16work, globe build, out

OG 1200 loader light 0:16work, globe build, out

OG 1200 silent loader light 0:16work, globe build, out

OG 1200 silent 0:16work, globe build, out

OG 1200 0:16work, globe build, out

OG loader light 0:16work, globe build, out

OG silent loader light 0:16work, globe build, out

OG silent 0:16work, globe build, out

OG 0:16work, globe build, out

X10 b 1200 stilllogo silent 0:10work, globe build, out

X10 b 1920 stilllogo silent 0:10work, globe build, out

C globe 0:16out

C globe loader 0:16out

C globe silent globe 0:16out

X10 draft 960 b 0:10out, drafts

X10 draft 960 grid sound 0:10out, drafts

X10 draft 960 grid 0:10out, drafts

X10 draft 960 surface sound 0:10out, drafts

X10 draft 960 surface 0:10out, drafts

OG 1200 globe 0:16out

OG globe 0:16out

Thumb loader 0:06out

X10 1200 silent loader 0:10out

X10 silent loader 0:10out

Translation demo

R7 loader noname 0:19work

R7 loader uniform 1.1x 0:19work

Translation demo 0:19work, w1

Draft dark 0:24out

Draft light 0:24out

Translation demo light 0:19out

Translation demo customers 0:19out

Beach sunset 19771183 0:15stock

Hand greenscreen 4662096 0:45stock

Hiker trail 32565990 0:10stock

Lisbon aerial 19909760 0:23stock

Pan sardines 33917595 0:11stock

Speaker cone 856298 0:36stock

Talk camera 5442623 0:21stock

Weight

The new look and the finals

How it was directed

What was made

Every other file

Other files

A16z square

Abc

Blog widget

D globe

Films

For archie

For archie send

For archie sent 1109

Launch

Launch all

Launch cut1

Launch new

Launch swiss

Lockup span

Logo final vote

Logo final vote A

Logo final vote A2

Logo final vote B

Logo final vote elo pack

Logo final vote elo pack 2

Logo final vote elo pack 3

Logo final vote elo pack 4

Logo final vote identify

Logo final vote raise work

Logo wall

Social attach

Social media

Sound

Thumb

Translation demo

Weight

On this page