Raise v1p, Prototemplate

Lockup G: the amount under the stacked name, on every poster, film and blog graphic, with a first launch film.

How it was directed

Kevin sent an image of the older horizontal logo, the mark with the company name stacked beside it, as a reference for the header. He set the amount as the largest number in place of the round name, removed the credit beside the a16z mark, and asked for Katagami Text for every word.

In the same review he asked for a launch film: the poster as the thumbnail, then detailed motion graphics of a website changing language around the globe. The kit changed in place, every file was rebuilt, and the launch film's first cut and a recut followed.

What was made

The lockup kit changed in place. G stacks the header (the GT mark with "General" over "Translation"), then "$27m" exactly as wide as the header at the size "Series A" had in v1o, then the a16z infra lockup with no "led by"; H sets "$27m" beside the header on 16:9. Every poster was rebuilt from its v1o layout as one G file on 4:5 and one H file on 16:9, with no "Series A" or "led by" and every word in Katagami. Six films and the blog set took the same lockup, and a new launch film changes one model website's language on the beat round the stipple earth, with the poster first and last.