Founders lineup options
Three simpler takes on the founders lineup that print only the founders line and the nine founders.
How it was directed
The founders lineup had failed as a logo build, so this round tried three simpler takes. Only the take that sets the founders as type passed its critique, because nine logos at equal weight print at about half the size of round one's type.
Kevin gave no verdict on the options. The team's request that evening asked for the founders as names, and the next rounds followed it.
What was made
Three takes on round one's founders-lineup that print only "Backed by the founders of" and the nine founders: cut (round one minus its foot, names as type), fill (logos filling the rows) and head (display head over logo rows).
What carried forward
Only cut passed its critique; fill and head failed because nine equal-weight logos print at about half of round one's type size, and the next round turned to the founders' names instead of logos.