Lockup K and the 3D film
Lockup K, the globe posters rebuilt on it, a first score and a 3D launch film, stopped by a hand-drawn sketch.
How it was directed
On the morning of November 3 Kevin asked for the launch film to carry music and to be crafted rather than exaggerated, with light, frosted surfaces, metal and varied views, and he set a new placement for the thumbnail's type.
The round built lockup K, rebuilt the globe posters on it, scored eight films and built a three.js launch film that opened on a poster and visited six countries from his storyboard. Kevin's sketch of four posters arrived before the round finished and replaced lockup K.
What was made
Lockup K, the spread, was built in the kit: the row at 0.8 of its J size on the top line, "$27m" at its J size centred on the height, and the a16z on the bottom line, all flush left. The globes lane rebuilt all nine globe posters on K, moving each picture to the bottom-right corner. The music lane wrote three ElevenLabs compositions from musical words only and put them under v1q's eight films at -16 LUFS, with no edit-list dependency. The launch lane built a three.js film of frosted glass panes on brushed metal feet over a dithered earth; re-briefed on Kevin's storyboard, it opened on poster B and visited the US, France, Germany, Japan, South Korea and Brazil in 25.6 s with music.
What carried forward
Superseded by v1s. Kevin's sketch of posters A to D replaced lockup K at 11:36, and the picks, walls, blog and films-k lanes stopped unsent. The globes on K, the music under v1q's eight films and the 3D launch preview went to Kevin; the music carries into v1s's films.
Every other file
The files the round produced beyond the ones it showed: drafts, alternates and sheets.
Show 9 files
Blog
