Light grounds and weight

All 18 graphics re-rendered to a written direction: one focal element per image, a floor for phone screens and light on dark grounds.

October 28, 2026v2The launch setDone

How it was directed

Before this round the sessions wrote a direction document from launch references and ground studies, so Kevin reviewed one stated standard instead of 18 separate choices. Each image got one focal element and a minimum size that reads on a phone. The investor images took the large a16z infra mark from his v1 note, and the founders walls set every logo at one lettering height.

Kevin did not reply to the v2 sheets before the next round went out.

What was made

After a study of launch references and ground studies, four builders and a grounds builder re-rendered all 18 graphics to DIRECTION-V2. Each image got one focal element, a 9 px phone floor and light escaping a dark body in three studio blues; the investor images got a big a16z infra mark with six names to its right, and the founders walls set every logo at one lettering height.

Launch references
Launch referencesReferenceLaunch references from other companies, studied for this round.
Ground studies, best 12
Ground studies, best 12ReferenceGround studies; sent to Kevin at 21:55 on 2026-10-27, when he asked for status.
Grounds per card
Grounds per cardReferenceThe grounds behind each card; sent with the board above.
Social sheet
Social sheetThe sheet Kevin was sent.
Blog sheet
Blog sheetThe sheet Kevin was sent.
Phone sheet
Phone sheetThe sheet Kevin was sent.
X announce card
X announce cardKepta16z infra with six names in two columns.
LinkedIn announce card 1:1
LinkedIn announce card 1:1Kept
LinkedIn announce card 4:5
LinkedIn announce card 4:5Kept
Blog investors figure
Blog investors figureKeptSix names beside the lockup.
X founders wall
X founders wallKeptOne lettering height for all nine. Kevin later found World Labs and Mercor too big.
LinkedIn founders wall 1:1
LinkedIn founders wall 1:1Kept
Blog founders wall
Blog founders wallKept
X Cursor card
X Cursor cardKept
X Okta card
X Okta cardKept
Blog cover
Blog coverKeptRendered in v2 and unchanged since. Reworked in v1k-blog on 2026-10-31.
Blog cover, light
Blog cover, lightKeptRendered in v2 and unchanged since. Reworked in v1k-blog on 2026-10-31.
Link card
Link cardKeptRendered in v2 and unchanged since. Reworked in v1k-blog on 2026-10-31.
Stack figure
Stack figureKeptRendered in v2 and unchanged since. Reworked in v1k-blog on 2026-10-31.
Globe figure
Globe figureKeptRendered in v2 and unchanged since: the character globe in a ring of light. Reworked in v1k-blog on 2026-10-31.
Surfaces figure
Surfaces figureKept
Glossary figure
Glossary figureKept
Context figure
Context figureKept
Hello world figure
Hello world figureKept

What carried forward

Eleven graphics carried into v2.1 unchanged, and the covers, the OG card, the stack and the globe from this round are still the shipped files. The LinkedIn 1:1, Cursor, Okta, surfaces, glossary, context and hello world were reworked in v2.1.

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