Names in every script
Three founders graphics, each built from one idea and checked by a critic who did not build it.
How it was directed
Kevin asked the sessions to state his goals back to him, to think abstractly and to add novelty only where it adds value, and he listed the patterns he counts as filler: negative tracking, dividers and section numbers.
The round answered with three ideas: names in every script, brands that stay as drawn while the line around them translates, and each founder linked to their company. Kevin chose brands stay.
What was made
Three founders graphics, each built from one idea, critiqued by a critic who did not build it, and fixed. Names in every script: each founder's Latin name carries the same name in another script, so the roll call shows what GT does (4:5, X and an 8 s loop). Brands stay: the nine logos stay exactly as their owners drew them and only "Backed by the founders of" translates, the way GT's glossary keeps a brand fixed while the sentence around it changes (4:5, X and a 12 s loop in each format). Person of company: each founder's name is the subject of its line, and GT's doubled line runs from it to the logo of the company that identifies them, so the logos give the recognition while the credit stays with the people (4:5 and X).






Every other file
The files the round produced beyond the ones it showed: drafts, alternates and sheets.
Show 113 files
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